Over the past two decades, LBD2C has built an expertise in implementing digital campaigns at scale across emerging marketing channels and data points that expand capabilities to meet and surpass client expectations. We leverage data for clients from ad platforms, DMPs & industry standard technology providers to accelerate brand digital advertising strategy development.
Our digital marketing teams develop programmatic media (Display/VOD/CTV/Native) using proven paid, owned and earned digital methodologies, and also connect the path to/from Linear TV. Each of our client partners is treated with a custom tailored approach and media-mix model with the ultimate goal of achieving a full-funnel digital marketing strategy from pre-analysis to post-performance. We work collaboratively with clients, sharing the knowledge & leanings along the way for transparency and campaign efficiency.
Because LBD2C was built to be a growth company and not a traditional media buying agency, we view digital and social a little differently than our competitors. Everything we do is designed to work synergistically in our ecosystem for success by increasing market share, direct revenues and share of voice.
We utilize social and digital data strategically and deliberately to capture the maximum amount of revenue possible from every ad dollar spent, continually optimizing campaigns based on what’s happening in the marketplace in real time.